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Author Archives: Bev Ridyard
Bev goes full circle
First and foremost, if you haven’t watched the new Marketing Academy video yet, scroll down to Helen’s post and do that first. Even if you ‘know’ what the academy is all about, watch it again to refresh your memory. All … Continue reading
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Bev talks about life six months on…
It’s been six months since the 2010 scholars became ‘The Alumni’. For me, it took a while to get used to this. How was I to cope without the regular contact from the AMAZING network that is The Marketing Academy?? … Continue reading
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And the real superstars are…
Another blog I know but I can’t help myself. I have to admit it. I’m starting to feel a little weird…..The last twelve months have been wonderful but soon the 2010 scholars will graduate and make way for the 2011 … Continue reading
Thank you, thank you, thank you….
Life has been a bit of a roller coaster lately. Married in December, promotion at work to Head of Business Airline Marketing at Manchester Airport in January plus many fab mentoring sessions to name a few! It has been hectic … Continue reading
Posted in Coaches, General, Mentors, Scholars
Tagged advice, change, coaching, confidence, inspiration, leadership skills, marketing academy, mentoring, penny ferguson, personal responsibility, responsibility, think
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Providing positive feedback leaves Bev feeling warm, despite the weather….
It may be snowing but I have a warm feeling inside….. The time has come for me to renew my car insurance, oh the joys! After completing my research I decided to stick with my current provider, Admiral. Why? The … Continue reading
Posted in General, Mentors, Scholars
Tagged advice, leadership skills, marketing academy, personal responsibility
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Bev agrees… it isn’t always for someone else to do
Two blogs in one week! I’ll keep this one short, promise… The Marketing Academy has helped me to have confidence in myself in areas where I have in the past, brushed things under the carpet with the thought ‘that’s for … Continue reading
Posted in General
Tagged advice, bev lam, confidence, marketing academy, personal responsibility
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Bev’s take on The Annual conference? It’s all about people, keeping it simple and delivering!
If I can summarise any presentation in one sentence, the absolute key thing to take away, it is more likely to stick. So, here’s a few of my interpreted one liner’s from the vast array of AMAZING speakers at last … Continue reading
Posted in Faculties, General, Scholars
Tagged advice, bev lam, marketing, marketing week, people
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Bev’s new mantra… Keep learning, test and connect
These three areas have been mightily powerful themes that have consistently ‘stuck’ since boot camp and here’s why. Keep Learning The more you learn, the more informed you are and the better and more confident decisions can be made. We … Continue reading
The journey Bev has taken with her vision
I had a fantastic session with my personal coach, Ruth Smith from PM Management Consultant plc today which has definitely set me up for the rest of the Marketing Academy and beyond. At Bootcamp, we were asked to start to … Continue reading
Posted in Coaches, General, Scholars
Tagged advice, bev lam, boot camp, marketing academy, vision
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Bev rethinks her approach to creative briefs
For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots, best way to work etc. Then how we developed working relations to become part of … Continue reading
Posted in General, Mentors, Scholars
Tagged bev lam, creative development, Elizabeth McGregor, Energizer, marketing campaigns, personal responsibility, thinking
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