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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Author Archives: carrie1983
Carrie & the brand in the hand
A few of us lucky souls went along to the brand museum last week to learn about design. The day was hosted by the bright and passionate jkr and was one to remember! I think all of us who attended … Continue reading
Posted in Faculties, Mentors, Scholars, Uncategorized
Tagged advice, brand, brands, Carrie Osman, creative development, design, inspirational, intuition, Jeanie bergin, jkr, marketing, marketing academy, own label, packaging, packaging design, passionate, scholars, thinking wide
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Carrie & a splash of Christmas sparkle with Moray Maclennan
A lucky few of us entered Golden square on Tuesday searching for the renowned home of M&C Saatchi. The reason for our trip was not to shop, inspect their Christmas window display or indulge in any festivities but instead to … Continue reading
Posted in General, Mentors, Scholars
Tagged advertising, advice, agencies, business, carrie, Carrie Osman, CEO, Christmas, confidence, curious, Hugh Grant, inspiration, Katherine Tulpa, lunch, lunch & learn, M&C SAATCHI, marketing, marketing academy, Moray Maclennan, Nigella Lawson, penny ferguson, petfood, pets, responsibility, scholars, Sue Farr, think, work
1 Comment
Carrie on Jam, watching points & authenticity
Well I have had a pretty special week. That could be ‘the end’ but I have far too much written in my notebook to not share, spread & pay forward. Also I have been super quiet recently (very unlike me) … Continue reading
Posted in Uncategorized
Tagged Ashley Stockwell, authenticity, brave, Carrie Osman, Kathering Tulpa, leader, marketeer, marketing, phil rumbol, Sherilyn Shackell, Virgin
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Carrie bounces home thanks to the remarkable Sue Farr
Remarkable is a great word and there are really not many people who fall into that category for me. Sue Farr is surely one of them. My blogs are generally taking the form of nuggets of advice that I hope … Continue reading
Posted in General, Mentors, Scholars
Tagged advice, asking, balance, brand, Carrie Osman, change, conversations, curious, desire, developing, energy, focus, frustration, grow, learn, marketing, marketing academy, organisation, passionately, pay it forward, perspective, priviledged, remarkable, sessions, Sue Farr
1 Comment
Carrie gets her dream job thanks to Katherine Tulpa
Katherine Tulpa is my professional coach – we have all been given a coach to help us learn and grow over the next year. Put simply, I believe Katherine is the best coach I could ever have wished for. This must be thanks … Continue reading
Posted in Coaches, General, Mentors, Scholars
Tagged advice, Carrie Osman, CEO, CMO, coach, inspiration, Katherine Tulpa, marketing academy, personal responsibility
2 Comments
Carrie talks Granite, change and the joys of being scared with Andrew McGuinness
Wow what a great morning. My first mentoring session was with the inspirational founder and CEO of BMB – Andrew McGuinness. I am not going to go through our whole session as we covered lots of areas and really got … Continue reading
Posted in General, Mentors, Scholars
Tagged Andrew McGuinness, BMB, business, CEO, change, confidence, drive, humble, leader, marketing academy, marketing leader
3 Comments
Carrie and Blame…
‘It wasn’t me’ – the words of a popular 90s song seem to get everywhere. They have been burning in my ears since starting the academy. It seems the well versed even have many alternatives ‘it’s not my area’, ‘it … Continue reading
Posted in General, Mentors, Scholars
Tagged Blame, boot camp, marketing academy, penny ferguson, personal responsibility
2 Comments




