-
Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Archive
Subscribe by RSS
Categories
Find us elsewhere
Author Archives: Chris Dodson
Why Stuart Baggs “the brand” didn’t have it completely wrong
Now admittedly Stuart Baggs “the brand” (from The Apprentice) was a bit of a wally, and that is putting it mildly, but he was right about one thing. He is a brand. As we all are. This was one of … Continue reading
Posted in Mentors
Tagged andy routley, chris dodson, elevator pitch, mentoring session, stuart baggs the brand
Leave a comment
Cussing, learning and a bucket load of inspiration by Chris
How time flies! The Albion digital faculty day was over 2 weeks ago now, but despite needing to put everything at Concept Cupboard on pause for a day, it was an incredibly useful & interesting day out of the office. … Continue reading
Leadership lessons on Desert Island Discs by Chris
Careers advice at school. It really did fail to inspire, didn’t it? You used to answer a long list of questions & were informed by the “mystic Meg” of computers what profession you should take up. Things have moved on … Continue reading
Two juniors, one Senior & a Noho basement by Chris Dodson
Over 150 Concept Cupboard student creatives sent me tweets & emails hoping to win a ticket to the Robert Senior Merlin lecture that took place this week. Sadly I only had two to give away but Alice & Carl (see … Continue reading
Posted in General, Mentors
Tagged alice walker, carl mallia, chris dodson, concept cupboard, fallon, learning, marketing academy, merlin lectures, Robert Senior, student creatives
2 Comments
Reflecting on the first 2011 bootcamp by Chris Dodson et al
Wow! Our first 2011 bootcamp is over and what an action packed 3 days it turned out to be. We had an awesome line-up of speakers, got to know each other better than we know most of our friends/family and … Continue reading




