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Author Archives: helenium
Gamification. It’s not a sodding points system.
Bloody hell, that year went fast! Somehow the bunch of 30 alcoholics that I’ve spent the year with managed to graduate from the Marketing Academy last month. A disappointing lack of mortarboards at the ceremony was made up for by … Continue reading
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Wow, that’s a big sofa.
The year spent within the Marketing Academy provides a series of one day Faculty Days, concentrating on a specific discipline – be it search, branding, digital or social media. The training days are designed as a skill based event, quite … Continue reading
Sing it from the rooftops
Beep beep beep… another post from a scholar. We’re pretty much the only thing on the internet nowadays. Or at least the only thing that warrants full attention. That’s what I like to think, anyway. Our time as scholars of … Continue reading
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Lessons from the Big Dawg
It’s a pretty surreal experience stepping off the train at Maidenhead. It gets even weirder when ten minutes later you find yourself sat in a conference centre room with Tim Westwood. How the hell did that happen? Well, somehow it … Continue reading
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Grabbing it by the ball ponds
The Marketing Academy introduces the scholars as ‘the future leaders of tomorrow’. Blimey. No pressure there then. It’s been an interesting journey since hearing that line; it’s quite easy to see how our thoughts on the definition of this terrifying … Continue reading
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