Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Author Archives: luciebartlett
A weird thing happened today. I felt like I was back at University – the final day of university to be precise, walking across the campus car park with that rising feeling of nausea mixed with excitement, slowly realising that … Continue reading
The BBC is a funny old brand. Domestic consumers of the Beeb are oddly proprietorial in quite a familial way: it is one of those very British institutions that people will defend to the hilt when someone from outside the … Continue reading
Believe me when I say, it takes a lot for a room full of Marketing Academy scholars to be rendered speechless. And (she won’t mind me saying), that is a room that includes our illustrious founder, Sherilyn Shackell. Yet this … Continue reading
Might sound odd, but I sometimes need reminding that, in the grand old scheme of things, I’m still relatively young. Although career decisions may feel enormously impactful (and therefore laced with a high degree of risk) now, it will only … Continue reading
This week’s mentor session for me was unlike any previous ones to date. First off, rather than meeting in the plush lounge of One Alfred Place, or an imposing glass walled corporate HQ, I found myself wandering the quiet residential … Continue reading
HSBC‘s Head of Marketing, Philip Mehl, finished off a valuable mentoring session with me this morning by teaching me how to play cards. Well, sort of. It was one of those priceless walking-to-the-lift conversations that I am finding increasingly important … Continue reading