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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Author Archives: Ross Farquhar
It’s been a year! I got less funny. From a low base.
Hello, About a year ago, I wrote this post about why you should apply to the Marketing Academy. Since then my year as a scholar has come to an end, I’ve jumped the fence to join 101 London, I’ve got … Continue reading
Posted in General
Tagged 101 london, alumni, amanda mackenzie, coaching, diageo, marketing academy, mentoring, scholars, syl saller
1 Comment
Life after the Scholarship
Hello, I went for lunch with fellow-Alumni Naomi Dunne the other day. It was the first time I’d seen her since the closing event of our year, and we were both fairly reflective. Plus I was starving, so the whole … Continue reading
Posted in General, Scholars
Tagged alumni, Camilla Woodhouse, marketing academy, naomi dunne, Sherilyn Shackell
1 Comment
The How-to Guide for a Successful Marketing Academy Year
Hello, The inaugural year of the Marketing Academy is finally at an end. I can no longer say I’m a ‘Scholar’, and instead am a member of the ‘Alumni’ group. The Class of 2010 celebrated this fact with quite the … Continue reading
Posted in General
Tagged advice, alumni, Angus George, Carrie Osman, hints, James Whatley, marketing academy, scholars, tips
5 Comments
The Brand Potential of Andy Murray
Hello, Tomorrow (Sunday) is the day when Andy Murray takes on Novak Djokovic for a place in tennis history books – a Grand Slam is at stake. I, despite insomnia, will be getting up to watch the match to its … Continue reading
Posted in General, Uncategorized
Tagged Andy Murray, Branding, mark ritson, marketing, marketing week, Sponsorship
2 Comments
28 reasons to apply to The Marketing Academy
Hello, So I’ve noticed the other scholars are taking the “be inspiring” route when it comes to encouraging folk to apply for the 2011/12 Marketing Academy scholarship. Frankly, I’d hope that would be enough to convince you. But I worry … Continue reading
Posted in General, Uncategorized
Tagged beth broughton, cadbury, coaching, fallon, leadership, lunch & learn, marketing academy, marketing week, Nominations, phil rumbol, scholars
3 Comments
Ross and the 12 Lessons of the Marketing Academy
Hello, It’s been quite a while since I wrote a blog – partly because everyone else has started posting a lot more so I didn’t feel like I needed to, and partly because I’ve been finishing up my time at … Continue reading
Posted in Faculties, Mentors, Scholars, Uncategorized
Tagged advice, agency assessments, andrew walmsley, andy fennell, arsenal, arthur denaro, beth broughton, birds eye, boot camp, cadbury, CEO, charles allen, david wethey, diageo, Helen Kellie, inspiration, kristof fahy, leadership skills, lunch & learn, M&C SAATCHI, mark ritson, marketing, marketing academy, marketing week, martin glenn, mentoring, mentors, Moray Maclennan, paul brown, william hill
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Ross and Marketing Week’s “The Annual”
Hello all, I’m slowly catching up with everything. Today I did a lot of copying into my Marketing Academy moleskine, which is something I’ve been putting off for ages because no matter how inspirational the notes are, writing neatly is … Continue reading
Ross, David Wethey and the best Agency/Client relationships
Ross meets David Wethey, Chairman of Agency Assessments International, and finds out how to better his client/agency relationships. Continue reading
Posted in Mentors, Scholars
Tagged advice, agencies, agency assessments, agency assessments international, creative development, david wethey, fallon, ipa effectiveness, ipa effectiveness paper, mark ritson, marketing academy, marketing week, mentoring, mentors, phd, red, red consultancy, scholars, the annual
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Ross returns from Boot Camp II
Ross returns from the second Marketing Academy Boot Camp, with a few snippets of inspirations from many of the fantastic speakers. Continue reading
Posted in Faculties, General, Mentors, Scholars
Tagged adjiedj bakas, advice, alison morris, allyson stewart-allen, arthur denaro, boot camp, brand learning, disney, google, institute of directors, international marketing partners, iod, leadership skills, marketing academy, Matt Hart, media trust, mentoring, mentors, mma, paul berney, penny ferguson, phil rumbol, scholars
2 Comments
Ross and the Cure Parkinson’s Trust
Ross describes his meeting with the Cure Parkinson’s Trust, the charity he’ll be working with as part of the Donate28 initiative of The Marketing Academy. Continue reading
Posted in Charities, Mentors, Scholars
Tagged advice, cadbury, charity, cpt, cure parkinson's trust, donate28, foundation for social improvement, fsi, marketing academy, mentors, parkinson's disease, scholars, scholarship, video, youtube
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