Author Archives: vickimcivor

About vickimcivor

A marketeer who loves brands, communications and digital. You can visit my personal blog at www.vickimcivor.com or follow me on twitter at twitter/vickimcivor. I also contibute to posts on www.themarketingacademy.wordpress.com and www.veryboredcook.co.uk

7 key lessons in brand management

Posted on September 29, 2010

Today some of us Marketing Academy Scholars attended The Annual as guests of Marketing Week. There were many fantastic speakers including Syl Saller from Diageo and Paul Dickinson of Virgin Atlantic who I am sure I will come to mention … Continue reading →

Posted in General | Tagged , , | 3 Comments

Vicki learns the importance of confidence

Posted on September 22, 2010

Yesterday I had the pleasure of meeting Deborah Dolce, Senior Vice President, Director of Brand & Business Development at TJX Europe, for those of you not in the know TJX is the company that owns the well known high street … Continue reading →

Posted in Mentors | Tagged , , , , | 1 Comment

Vicki – Inspired to take a risk after Phil Rumbol’s speech

Posted on July 28, 2010

Us Marketing Academy scholars we are very fortunate that JKR, one of the academies faculty partners, kindly invite us along to the Platform event that they host on a regular basis. The most recent event they held at Adam Street … Continue reading →

Posted in Faculties, General, Mentors | Tagged , | 2 Comments

Vicki gets started with the process of feedforward

Posted on July 26, 2010

As part of the marketing academy us scholars are encouraged to undertake a process called Feedforward. For those who are unfamiliar with the term this is the process when someone gives you suggestions for the future and help to achieve … Continue reading →

Posted in Coaches | Tagged , | Leave a comment