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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Tag Archives: bev lam
Bev agrees… it isn’t always for someone else to do
Two blogs in one week! I’ll keep this one short, promise… The Marketing Academy has helped me to have confidence in myself in areas where I have in the past, brushed things under the carpet with the thought ‘that’s for … Continue reading
Posted in General
Tagged advice, bev lam, confidence, marketing academy, personal responsibility
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Bev’s take on The Annual conference? It’s all about people, keeping it simple and delivering!
If I can summarise any presentation in one sentence, the absolute key thing to take away, it is more likely to stick. So, here’s a few of my interpreted one liner’s from the vast array of AMAZING speakers at last … Continue reading
Posted in Faculties, General, Scholars
Tagged advice, bev lam, marketing, marketing week, people
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Bev’s new mantra… Keep learning, test and connect
These three areas have been mightily powerful themes that have consistently ‘stuck’ since boot camp and here’s why. Keep Learning The more you learn, the more informed you are and the better and more confident decisions can be made. We … Continue reading
The journey Bev has taken with her vision
I had a fantastic session with my personal coach, Ruth Smith from PM Management Consultant plc today which has definitely set me up for the rest of the Marketing Academy and beyond. At Bootcamp, we were asked to start to … Continue reading
Posted in Coaches, General, Scholars
Tagged advice, bev lam, boot camp, marketing academy, vision
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Bev rethinks her approach to creative briefs
For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots, best way to work etc. Then how we developed working relations to become part of … Continue reading
Posted in General, Mentors, Scholars
Tagged bev lam, creative development, Elizabeth McGregor, Energizer, marketing campaigns, personal responsibility, thinking
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Bev takes time out to do some real thinking….
Here’s a question… When is the last time you REALLY stopped to think. I mean, to just think… to be…. nothing else? Or when did you take time to stop and think how you interpreted something and ask, is this … Continue reading




