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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Tag Archives: marketing academy
An Army Major General, Inspiration, Creativity, Microadventures & some scholars it can only be Boot Camp 3
Well what can I say – when I applied for the academy and got the agenda and dates for the year ahead and the different boot camps, boot camp 3 was just this distant date in 2013 that was something … Continue reading
Posted in General, Scholars
Tagged boot camp, inspiration, learning, marketing academy, scholars
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Two Bomb Scares, Bupa Healthcare, a touch of serendipity & a feature on Reuters
As one of the Entrepreneurs on this year cohort of scholars it’s been such a full on few months and an amazing journey so far it isn’t natural for me to stop and reflect as I am always looking forward. … Continue reading
It’s The Marketing Academy!
Chapter 1: Getting In (AKA the front line story of someone who’s done it) It was probably pretty grey the day I first heard about The Marketing Academy. I’d have been sat, I imagine, at my desk scrolling through RSS … Continue reading
Posted in Scholars
Tagged application, interview, marketing academy, ninjas, nomination, showcase
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It’s been a year! I got less funny. From a low base.
Hello, About a year ago, I wrote this post about why you should apply to the Marketing Academy. Since then my year as a scholar has come to an end, I’ve jumped the fence to join 101 London, I’ve got … Continue reading
Posted in General
Tagged 101 london, alumni, amanda mackenzie, coaching, diageo, marketing academy, mentoring, scholars, syl saller
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Cussing, learning and a bucket load of inspiration by Chris
How time flies! The Albion digital faculty day was over 2 weeks ago now, but despite needing to put everything at Concept Cupboard on pause for a day, it was an incredibly useful & interesting day out of the office. … Continue reading
Not your average Monday – lunch with Carolyn McCall
Monday monring – July 4th 2011. Munching down my Cheerios my wife asked, “what have you got planned for today”? I replied, smiling, “lunch with Carolyn McCall – CEO of Easyjet!” “Oh wow”, she gleefully responded. How often could I ever … Continue reading
Posted in Mentors
Tagged Carolyn McCall, Easyjet, leadership, marketing, marketing academy
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Two juniors, one Senior & a Noho basement by Chris Dodson
Over 150 Concept Cupboard student creatives sent me tweets & emails hoping to win a ticket to the Robert Senior Merlin lecture that took place this week. Sadly I only had two to give away but Alice & Carl (see … Continue reading
Posted in General, Mentors
Tagged alice walker, carl mallia, chris dodson, concept cupboard, fallon, learning, marketing academy, merlin lectures, Robert Senior, student creatives
2 Comments
Great expectations by Jonny Miles-Prouten
Once upon a time… I remember the moment clearly. It was one rather dull Friday in February when I got a tap on the shoulder as I was typing away at my desk. I looked up to see our client … Continue reading
Life after the Scholarship
Hello, I went for lunch with fellow-Alumni Naomi Dunne the other day. It was the first time I’d seen her since the closing event of our year, and we were both fairly reflective. Plus I was starving, so the whole … Continue reading
Posted in General, Scholars
Tagged alumni, Camilla Woodhouse, marketing academy, naomi dunne, Sherilyn Shackell
1 Comment
Reflecting on the first 2011 bootcamp by Chris Dodson et al
Wow! Our first 2011 bootcamp is over and what an action packed 3 days it turned out to be. We had an awesome line-up of speakers, got to know each other better than we know most of our friends/family and … Continue reading




