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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Tag Archives: marketing
Not your average Monday – lunch with Carolyn McCall
Monday monring – July 4th 2011. Munching down my Cheerios my wife asked, “what have you got planned for today”? I replied, smiling, “lunch with Carolyn McCall – CEO of Easyjet!” “Oh wow”, she gleefully responded. How often could I ever … Continue reading
Posted in Mentors
Tagged Carolyn McCall, Easyjet, leadership, marketing, marketing academy
1 Comment
Great expectations by Jonny Miles-Prouten
Once upon a time… I remember the moment clearly. It was one rather dull Friday in February when I got a tap on the shoulder as I was typing away at my desk. I looked up to see our client … Continue reading
Carrie & the brand in the hand
A few of us lucky souls went along to the brand museum last week to learn about design. The day was hosted by the bright and passionate jkr and was one to remember! I think all of us who attended … Continue reading
Posted in Faculties, Mentors, Scholars, Uncategorized
Tagged advice, brand, brands, Carrie Osman, creative development, design, inspirational, intuition, Jeanie bergin, jkr, marketing, marketing academy, own label, packaging, packaging design, passionate, scholars, thinking wide
165 Comments
The Brand Potential of Andy Murray
Hello, Tomorrow (Sunday) is the day when Andy Murray takes on Novak Djokovic for a place in tennis history books – a Grand Slam is at stake. I, despite insomnia, will be getting up to watch the match to its … Continue reading
Posted in General, Uncategorized
Tagged Andy Murray, Branding, mark ritson, marketing, marketing week, Sponsorship
2 Comments
Ross and the 12 Lessons of the Marketing Academy
Hello, It’s been quite a while since I wrote a blog – partly because everyone else has started posting a lot more so I didn’t feel like I needed to, and partly because I’ve been finishing up my time at … Continue reading
Posted in Faculties, Mentors, Scholars, Uncategorized
Tagged advice, agency assessments, andrew walmsley, andy fennell, arsenal, arthur denaro, beth broughton, birds eye, boot camp, cadbury, CEO, charles allen, david wethey, diageo, Helen Kellie, inspiration, kristof fahy, leadership skills, lunch & learn, M&C SAATCHI, mark ritson, marketing, marketing academy, marketing week, martin glenn, mentoring, mentors, Moray Maclennan, paul brown, william hill
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Carrie & a splash of Christmas sparkle with Moray Maclennan
A lucky few of us entered Golden square on Tuesday searching for the renowned home of M&C Saatchi. The reason for our trip was not to shop, inspect their Christmas window display or indulge in any festivities but instead to … Continue reading
Posted in General, Mentors, Scholars
Tagged advertising, advice, agencies, business, carrie, Carrie Osman, CEO, Christmas, confidence, curious, Hugh Grant, inspiration, Katherine Tulpa, lunch, lunch & learn, M&C SAATCHI, marketing, marketing academy, Moray Maclennan, Nigella Lawson, penny ferguson, petfood, pets, responsibility, scholars, Sue Farr, think, work
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Carrie on Jam, watching points & authenticity
Well I have had a pretty special week. That could be ‘the end’ but I have far too much written in my notebook to not share, spread & pay forward. Also I have been super quiet recently (very unlike me) … Continue reading
Posted in Uncategorized
Tagged Ashley Stockwell, authenticity, brave, Carrie Osman, Kathering Tulpa, leader, marketeer, marketing, phil rumbol, Sherilyn Shackell, Virgin
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Bev’s take on The Annual conference? It’s all about people, keeping it simple and delivering!
If I can summarise any presentation in one sentence, the absolute key thing to take away, it is more likely to stick. So, here’s a few of my interpreted one liner’s from the vast array of AMAZING speakers at last … Continue reading
Posted in Faculties, General, Scholars
Tagged advice, bev lam, marketing, marketing week, people
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Carrie bounces home thanks to the remarkable Sue Farr
Remarkable is a great word and there are really not many people who fall into that category for me. Sue Farr is surely one of them. My blogs are generally taking the form of nuggets of advice that I hope … Continue reading
Posted in General, Mentors, Scholars
Tagged advice, asking, balance, brand, Carrie Osman, change, conversations, curious, desire, developing, energy, focus, frustration, grow, learn, marketing, marketing academy, organisation, passionately, pay it forward, perspective, priviledged, remarkable, sessions, Sue Farr
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