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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Tag Archives: personal responsibility
Thank you, thank you, thank you….
Life has been a bit of a roller coaster lately. Married in December, promotion at work to Head of Business Airline Marketing at Manchester Airport in January plus many fab mentoring sessions to name a few! It has been hectic … Continue reading
Posted in Coaches, General, Mentors, Scholars
Tagged advice, change, coaching, confidence, inspiration, leadership skills, marketing academy, mentoring, penny ferguson, personal responsibility, responsibility, think
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Providing positive feedback leaves Bev feeling warm, despite the weather….
It may be snowing but I have a warm feeling inside….. The time has come for me to renew my car insurance, oh the joys! After completing my research I decided to stick with my current provider, Admiral. Why? The … Continue reading
Posted in General, Mentors, Scholars
Tagged advice, leadership skills, marketing academy, personal responsibility
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Bev agrees… it isn’t always for someone else to do
Two blogs in one week! I’ll keep this one short, promise… The Marketing Academy has helped me to have confidence in myself in areas where I have in the past, brushed things under the carpet with the thought ‘that’s for … Continue reading
Posted in General
Tagged advice, bev lam, confidence, marketing academy, personal responsibility
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Carrie gets her dream job thanks to Katherine Tulpa
Katherine Tulpa is my professional coach – we have all been given a coach to help us learn and grow over the next year. Put simply, I believe Katherine is the best coach I could ever have wished for. This must be thanks … Continue reading
Posted in Coaches, General, Mentors, Scholars
Tagged advice, Carrie Osman, CEO, CMO, coach, inspiration, Katherine Tulpa, marketing academy, personal responsibility
2 Comments
Bev rethinks her approach to creative briefs
For those of you client side, you may remember those first training sessions we had on how to brief an agency. The dos, do nots, best way to work etc. Then how we developed working relations to become part of … Continue reading
Posted in General, Mentors, Scholars
Tagged bev lam, creative development, Elizabeth McGregor, Energizer, marketing campaigns, personal responsibility, thinking
2 Comments
Ross says goodbye to some inspiration
Phil Rumbol, the man behind Gorilla, left Cadbury this week. Ross shares some of his favourite pieces of advice that Phil has given him over the years. Continue reading
Posted in General, Mentors, Scholars
Tagged advertising, advice, agencies, boot camp, cadbury, creative development, eyebrows, for the love of wispa, gorilla, marketing academy, personal responsibility, phil rumbol, scholars, video, wispa, youtube
3 Comments
Carrie and Blame…
‘It wasn’t me’ – the words of a popular 90s song seem to get everywhere. They have been burning in my ears since starting the academy. It seems the well versed even have many alternatives ‘it’s not my area’, ‘it … Continue reading
Posted in General, Mentors, Scholars
Tagged Blame, boot camp, marketing academy, penny ferguson, personal responsibility
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Ross gets annoyed… then realises that probably wasn’t the point.
Ross had a meeting today. Didn’t quite go to plan. Continue reading
Posted in Coaches, Scholars
Tagged boot camp, marketing academy, personal responsibility, scholars
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Ross reflects a bit on Boot Camp
Ross Farquhar talks about some of his personal highlights from the Marketing Academy’s inaugural Boot Camp, three days which came quite close to being life changing, and saw him take copious amounts of notes… Continue reading
Posted in Faculties, Mentors, Scholars
Tagged advertising, aviva, boot camp, fallon, jkr, marketing academy, penny ferguson, personal responsibility, phd, responsibility, scholars, video, youtube
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