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Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
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Tag Archives: phd
Ross, David Wethey and the best Agency/Client relationships
Ross meets David Wethey, Chairman of Agency Assessments International, and finds out how to better his client/agency relationships. Continue reading
Posted in Mentors, Scholars
Tagged advice, agencies, agency assessments, agency assessments international, creative development, david wethey, fallon, ipa effectiveness, ipa effectiveness paper, mark ritson, marketing academy, marketing week, mentoring, mentors, phd, red, red consultancy, scholars, the annual
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Ross reflects a bit on Boot Camp
Ross Farquhar talks about some of his personal highlights from the Marketing Academy’s inaugural Boot Camp, three days which came quite close to being life changing, and saw him take copious amounts of notes… Continue reading
Posted in Faculties, Mentors, Scholars
Tagged advertising, aviva, boot camp, fallon, jkr, marketing academy, penny ferguson, personal responsibility, phd, responsibility, scholars, video, youtube
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