Author Archives: James Eder

About James Eder

James Eder is the Founder of The Beans Group which helps brands and agencies understand, access and engage with young people. The Beans Group’s flagship website is, which provides unique offers, entertainment and money saving advice for university students. has signed up over 1 million registered users since launching in 2005 and every month +2.5 million students visit the website. We have also expanded to create, focusing on life after university. James became one of the youngest entrepreneurs in the UK when he founded the business at the age of 22, two weeks before graduating from university. Encouraging the next generation of entrepreneurs, James is an ambassador for Startup Loans. James is also a frequent speaker at conferences, schools and universities across the UK and internationally on subjects including marketing, entrepreneurship and establishing a successful brand. This also includes James being a guest lecturer at the University of Birmingham. In May 2012 out of 500 people James was selected as part of a group of 30 as a Marketing Academy Scholar. James is passionate about continually learning and giving back always on the lookout for people to join the ever growing team, now over 35 people based in North West London.

Lunch & Learn with easyJet & CEO Carolyn McCall

When I applied to be part of The Marketing Academy and Reuters decided to follow my progress it was Carolyn McCall who was one of the highlights who featured in the video. It was right at the beginning that I … Continue reading

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Bracknell The Centre of my World – Serendipity strikes again

During the session I ran at Marketing Week Live as part of my session I asked for a Volunteer. The person who volunteered it turns out worked for Hewlett Packard. After my presentation we spoke and she asked me if … Continue reading

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Round 2, 3 Key Learnings from meeting Ita Murphy

Meeting Ita Murphy, Managing Director, MindShare My session with Ita was very structured and she struck me as a formidable person. I could see why she had risen to be the Managing Director of Mindshare. She is extremely driven and … Continue reading

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A year on and back to the beginning…first up Steven Overman from Nokia

So after my first few posts a lot of reflection and a year on I’m going back to the beginning to share my experiences and shed at least some light on what it’s all been about! First things first! So … Continue reading

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An Army Major General, Inspiration, Creativity, Microadventures & some scholars it can only be Boot Camp 3

Well what can I say – when I applied for the academy and got the agenda and dates for the year ahead and the different boot camps, boot camp 3 was just this distant date in 2013 that was something … Continue reading

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Two Bomb Scares, Bupa Healthcare, a touch of serendipity & a feature on Reuters

As one of the Entrepreneurs on this year cohort of scholars it’s been such a full on few months and an amazing journey so far it isn’t natural for me to stop and reflect as I am always looking forward. … Continue reading

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