Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Author Archives: James Eder
When I applied to be part of The Marketing Academy and Reuters decided to follow my progress it was Carolyn McCall who was one of the highlights who featured in the video. It was right at the beginning that I … Continue reading
During the session I ran at Marketing Week Live as part of my session I asked for a Volunteer. The person who volunteered it turns out worked for Hewlett Packard. After my presentation we spoke and she asked me if … Continue reading
Meeting Ita Murphy, Managing Director, MindShare My session with Ita was very structured and she struck me as a formidable person. I could see why she had risen to be the Managing Director of Mindshare. She is extremely driven and … Continue reading
So after my first few posts a lot of reflection and a year on I’m going back to the beginning to share my experiences and shed at least some light on what it’s all been about! First things first! So … Continue reading
An Army Major General, Inspiration, Creativity, Microadventures & some scholars it can only be Boot Camp 3
Well what can I say – when I applied for the academy and got the agenda and dates for the year ahead and the different boot camps, boot camp 3 was just this distant date in 2013 that was something … Continue reading
As one of the Entrepreneurs on this year cohort of scholars it’s been such a full on few months and an amazing journey so far it isn’t natural for me to stop and reflect as I am always looking forward. … Continue reading