Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Author Archives: jelworthy
My pick of the best things I learnt at Boot Camp #3 Knowing others is wisdom, knowing yourself is enlightenment What is your elevator pitch? – who are you? what do you do? what are your values? what are you … Continue reading
As the year comes to a close I’m prompted to take stock and make plans for 2013. It’s been a happy year, for many many reasons, and the Academy has played a part in that. Through the Academy I’m very … Continue reading
Last night I went to a Courvoisier Future 500 talk on Followership. Although it wasn’t the most in-depth or inspirational speech it did raise an interesting point. The lecture focused on an Edith Wharton quote – “There are two ways … Continue reading
Nuggets and gems from Boot Camp #2 – Entrepreneurs, Social Enterprise, Charities I’ll be honest. I was unsure about going to the 2nd boot camp. Entrepreneurs? Social Enterprise? I can’t think of anything worse than running my own company. I … Continue reading
Some more Nuggets and Gems from The Marketing Academy this last month… Work out what only you can do Spend time discovering yourself and working out exactly what it it that only you can offer, what is your unique purpose? … Continue reading