Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Category Archives: Scholars
During the session I ran at Marketing Week Live as part of my session I asked for a Volunteer. The person who volunteered it turns out worked for Hewlett Packard. After my presentation we spoke and she asked me if … Continue reading
Chapter 2: Getting On (AKA making the most of the opportunity of a lifetime) As a new crop of Marketing Academy scholars prep their applications and wonder quite what they’re letting themselves in for, here’s a run down of my … Continue reading
An Army Major General, Inspiration, Creativity, Microadventures & some scholars it can only be Boot Camp 3
Well what can I say – when I applied for the academy and got the agenda and dates for the year ahead and the different boot camps, boot camp 3 was just this distant date in 2013 that was something … Continue reading
Chapter 1: Getting In (AKA the front line story of someone who’s done it) It was probably pretty grey the day I first heard about The Marketing Academy. I’d have been sat, I imagine, at my desk scrolling through RSS … Continue reading
So, I suppose someone’s going to have to kick it off. It’s been about 4 weeks since I found out that I’d been selected to be a scholar for the class of 2012, and what’s followed has been a large … Continue reading
While at a recent and absolutely brilliant Merlin lecture by Richard Jolly, I met some potential future scholars who said that they really wanted to be part of the Academy and felt they had the potential, which was great to … Continue reading
It was a privilege to attend the recent Lunch & learn with Adam Crozier, chief executive of ITV. Adam shared his career journey to date along with ten expert leadership tips that my fellow scholars and I were eagerly writing … Continue reading
The idea is that, whether you like it or not and whether you know it or not, everyone is a leader. You lead someone when you influence them. It doesn’t matter whether you manage a cast of hundreds or are … Continue reading
The Marketing Academy introduces the scholars as ‘the future leaders of tomorrow’. Blimey. No pressure there then. It’s been an interesting journey since hearing that line; it’s quite easy to see how our thoughts on the definition of this terrifying … Continue reading