Category Archives: Uncategorized

Lunch & Learn with easyJet & CEO Carolyn McCall

When I applied to be part of The Marketing Academy and Reuters decided to follow my progress it was Carolyn McCall who was one of the highlights who featured in the video. It was right at the beginning that I … Continue reading

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Round 2, 3 Key Learnings from meeting Ita Murphy

Meeting Ita Murphy, Managing Director, MindShare My session with Ita was very structured and she struck me as a formidable person. I could see why she had risen to be the Managing Director of Mindshare. She is extremely driven and … Continue reading

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Nuggets and gems from my final boot camp

My pick of the best things I learnt at Boot Camp #3 Knowing others is wisdom, knowing yourself is enlightenment What is your elevator pitch? – who are you? what do you do? what are your values? what are you … Continue reading

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Nuggets and gems to end 2012

As the year comes to a close I’m prompted to take stock and make plans for 2013.  It’s been a happy year, for many many reasons, and the Academy has played a part in that.  Through the Academy I’m very … Continue reading

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Be a follower

Last night I went to a Courvoisier Future 500 talk on Followership.  Although it wasn’t the most in-depth or inspirational speech it did raise an interesting point.  The lecture focused on an Edith Wharton quote – “There are two ways … Continue reading

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Nuggets and gems Boot Camp#2

Nuggets and gems from Boot Camp #2 – Entrepreneurs, Social Enterprise, Charities I’ll be honest.  I was unsure about going to the 2nd boot camp.  Entrepreneurs?  Social Enterprise?  I can’t think of anything worse than running my own company.  I … Continue reading

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Entrepreneurs, Influencers and Congratulations…

THE MARKETING ACADEMY OCTOBER 2012 UPDATE  What have the Scholars been up to?  It’s been a busy few months for the 2012 Scholars.  Between them they’ve had over 150 hours of coaching, 273 hours of mentoring, spent 48 hours in … Continue reading

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Boot camp BAM!

Thought I would check in and write another blog. I am failing miserably at writing one for each mentor but am going to try and catch up on them all over the next couple of weeks – that’s the aim … Continue reading

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Review of my first term (written just before October bootcamp)

It’s not easy, this Marketing Academy malarkey. I know we were warned of that fact by the previous scholars and the application process did hint that we were going to be tested but I have to be honest, I wasn’t … Continue reading

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More nuggets and gems by Jennifer Elworthy

Some more Nuggets and Gems from The Marketing Academy this last month… Work out what only you can do Spend time discovering yourself and working out exactly what it it that only you can offer, what is your unique purpose? … Continue reading

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