Welcome to The Marketing Academy’s blog, where you can find out about what our class of 2012 Scholars and 2010/11 Alumni are up to throughout their year of learning.
Note that our scholars and other contributors post freely on this site - their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Category Archives: Uncategorized
When I applied to be part of The Marketing Academy and Reuters decided to follow my progress it was Carolyn McCall who was one of the highlights who featured in the video. It was right at the beginning that I … Continue reading
Meeting Ita Murphy, Managing Director, MindShare My session with Ita was very structured and she struck me as a formidable person. I could see why she had risen to be the Managing Director of Mindshare. She is extremely driven and … Continue reading
My pick of the best things I learnt at Boot Camp #3 Knowing others is wisdom, knowing yourself is enlightenment What is your elevator pitch? – who are you? what do you do? what are your values? what are you … Continue reading
As the year comes to a close I’m prompted to take stock and make plans for 2013. It’s been a happy year, for many many reasons, and the Academy has played a part in that. Through the Academy I’m very … Continue reading
Last night I went to a Courvoisier Future 500 talk on Followership. Although it wasn’t the most in-depth or inspirational speech it did raise an interesting point. The lecture focused on an Edith Wharton quote – “There are two ways … Continue reading
Nuggets and gems from Boot Camp #2 – Entrepreneurs, Social Enterprise, Charities I’ll be honest. I was unsure about going to the 2nd boot camp. Entrepreneurs? Social Enterprise? I can’t think of anything worse than running my own company. I … Continue reading
THE MARKETING ACADEMY OCTOBER 2012 UPDATE What have the Scholars been up to? It’s been a busy few months for the 2012 Scholars. Between them they’ve had over 150 hours of coaching, 273 hours of mentoring, spent 48 hours in … Continue reading
Thought I would check in and write another blog. I am failing miserably at writing one for each mentor but am going to try and catch up on them all over the next couple of weeks – that’s the aim … Continue reading
It’s not easy, this Marketing Academy malarkey. I know we were warned of that fact by the previous scholars and the application process did hint that we were going to be tested but I have to be honest, I wasn’t … Continue reading