Be a follower

Last night I went to a Courvoisier Future 500 talk on Followership.  Although it wasn’t the most in-depth or inspirational speech it did raise an interesting point.  The lecture focused on an Edith Wharton quote – “There are two ways of spreading the light: to be the candle or the mirror that reflects it”.  It is just as important to follow as to lead.  Great leaders need followers and they have often been followers themselves.  It is important to be both and balance the two to be effective.

The Original Ranch are running some free lectures, details on the link below.  They’ll be filmed and uploaded to the website later this year.  Worth a look.

I also found the relationship between Courvoisier, the sponsor, and the lectures really interesting.  Courvoisier is a ‘revoluntionary spirit’ and these events and the network bring it to life.  You can find out more here.

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Nuggets and gems Boot Camp#2

Nuggets and gems from Boot Camp #2 – Entrepreneurs, Social Enterprise, Charities

I’ll be honest.  I was unsure about going to the 2nd boot camp.  Entrepreneurs?  Social Enterprise?  I can’t think of anything worse than running my own company.  I have absolutely no intention of doing it.  I, unashamedly, love big, exciting brands with history and fame.  I feel proud to work for them.  And those brands don’t really do anything for the greater good, not like social enterprises.  So what could I possible get from this boot camp?  Well it turns out I am an entrepreneur after all.  I may never create a start up or live every day to give back but I have a strong, passionate entrepreneurial spirit that my big, famous, exciting, historic brands need to give them a kick up the arse and futureproof them.

Here’s what else I learnt:

Focus on the minutiae to slowly, step-by-step achieve your big vision

Trust each other as default until proven wrong

Only employ people who have mental headroom to grow. Give the best people the biggest opportunities not the biggest problems to solve.

Say thank you at any opportunity

Adopt and harness your natural female skills – emotion, empathy, ability to listen and share.

Collaborate better not compete better – competitors don’t need to exist. Success comes to those who collaborate best.

Recruitment – get the right people on the bus and find a seat for them later

Be the master of your own destiny

Timing is everything

Think less about leadership and more about followership. Why should anyone follow you?

Add a happiness metric to your businesses bottom line

Leaders should feel like impostors and chancers. If you don’t you’re not pushing yourself hard enough.

Know thy self and to thy self be true.

Forget time management, it’s all about attention management. Pick your top ten to do today things, one must be for you not work. Delegate the rest.

Choose your mood and your story. Act it out and you will become it – good tip when presenting or in meetings.

Have an unrelenting belief in what you’re doing, even when others don’t.

Being well connected is important because it attracts opportunity and means you have a network of people ready to help you.

See the world differently. What’s the new horizon? What do you see through your glasses? Share that vision.

Coach yourself by asking these questions. Write it down, say it out loud, draw it, act it. Whatever.

– How are you feeling?

– What are you thinking?

– What are your thoughts?

Imagine if you couldn’t fail.

Embrace insecurity. Don’t be fearful of it.

Find kindred spirits in your company who are more senior than you. If there aren’t any you should question if you’re in the right job.

Think how creativity can solve a business issue. Don’t start with advertising.

The most successful businesses of years to come will balance analytical mastery with intuitive originality.

Justify the value of marketing to your stakeholders in a manner relevant to them eg to Finance ‘x% awareness if our advertising but we only paid for x% to see it’

Fostering an entrepreneurial spirit in a big company environment:

– React like a consumer.

– Judge things as the consumer you are not the marketer – listen to the song before you read the lyrics.

– Aim to hit the ball out of the park.

– Have big ambitions.

– The only thing that matters is what the customer sees. Focus externally not internally.

– If you believe in something don’t accept no, it’s just a delayed yes.  Tenacity is key.

– Earn respect to earn autonomy. Prove yourself and you’ll get it.

And a 10 second MBA

– nobody has it, everybody will have it

– price it for profit, price it for sale.

And some top learnings from my table of scholars:

– Girls, think more like a man – worry less, concentrate on fewer things, play the game.  Note: I’ve included this because it resonated with a lot of the other girls but, although I understand the sentiment, it doesn’t sit easily with me.  I can’t think like a man because I’m not one.  I can’t worry less or concentrate on fewer things because that’s not authentically me and I think they make me good at my job.

– anything is possible, be yourself to make it happen

– Be the very best you

– Be a bolder and braver version of you – grow some balls, act and stop talking

– Take a risk

– Believe you’re doing something more than your job – something good, not just commercial

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Entrepreneurs, Influencers and Congratulations…


 What have the Scholars been up to?

 It’s been a busy few months for the 2012 Scholars.  Between them they’ve had over 150 hours of coaching, 273 hours of mentoring, spent 48 hours in CEO’s board rooms and spent 6 days together learning from some of the UK’s best marketing agencies and speakers.  All this and we’re not even half way through the Scholarship year!  Here are some links to their learning’s over the last few months…

Review of my first term  :  The Penny Drops  : Nuggets and Gems

 The 4th & 5th October saw our latest Boot Camp which was focused on Entrepreneurship and Social Enterprise. The Scholars heard from speakers including; Will King from King of Shaves, Simon Biltcliffe from Webmart, Duncan Goose from The One Brand, Al Gosling from Extreme Sports Company, James Scroggs from Hoop London and Phil Rumbol from 101 London. PHEW!

 Other events over the last couple of months include attending Brand Learning’s Faculty to learn about Marketing Capability as well as the learning about digital start-ups from the Wayra Academy.

 You can read the blogs which highlight the learning’s from our Scholars here.

The Alumni Boot Camp

 The Alumni held their own Boot Camp in September focused on influencing boards.  A key focus of the day was a discussion with board level executives from Finance, Sales and Operations to hear how to best influence the function.  Marketing Week reported on the discussion here.

Our Alumni Programme is sponsored by The Marketing Society and JWT.

 Merlin Lectures

 Kevin Allen held a spellbinding Merlin Lecture on 12th September where he demonstrated how to compel people to follow you. Over 100 marketers learnt how to meaningfully engage with their audience and consistently win.

 We’ve got some great Merlin Lectures coming up over the next few months…

 21st November 2012 –Will Sansom and Alex Jenkins from Contagious (Full, reserve list only)

12th December 2012 – Rory Sutherland from Ogilvy

22nd January 2013 –Richard Jolly from Stokes and Jolly & London Business  School

21st February 2013 –Mike Ashton from Ashton Brand Consulting Group

 For more information about these and other open events please click here.

 Don’t forget that we give away tickets to these events for free, so if you’re interested in getting more details about the lectures when they’re released please email .

 We’re delighted to announce Bow and Arrow have joined re:kap and The CIM as our sponsors of The Marketing Academy events.



 There’s been a few Mentor / Scholars / Alumni moves. Congratulations and good luck goes to;

 Helen Kellie (Mentor) –Moved to SBS in Australia as Marketing Director from BBC Worldwide

Jon Goldstone  (Mentor) -Joined Unilver as VP Marketing from Premier Foods

Sarah Warby (Mentor) –Joined Sainsburys as Marketing Director from Heineken

Troy Warfield (Mentor) –Joined Avis Budget as Group Commercial Director from Kimberley Clarke

Helen Tupper (Scholar) –Promoted to Global Head of Customer Experience and Thought Leadership at BP

Emma Sherwood-Smith (Scholar) –Promoted to Marketing Manager for Smirnoff Europe at Diageo

Mark Chamberlain (Alumni) –Promoted to Managing Director of Millward Brown Indonesia

Selina Sykes (Alumni)– Promoted to Head of Ecommerce at Unilever

Michelle Keaney (Alumni) – Joining the Marketing Academy in a part time voluntary role as Partnership Director.  You can find out more information here.  

 And finally Sherilyn Shackell, Founder of The Marketing Academy has joined Plant for Peace Foundation as a Trustee.  The Foundation is a registered charity that empowers people in troubled countries to transform their lives through the development of sustainable agriculture.

Merlin’s Apprenticeship

Merlin’s Apprentice is going from strength to strength.  Our Apprentices at The Prince’s Trust and Livity are doing extremely well, Laura Coyle Head of Marketing at The Prince’s Trust says “To be able to offer a young person the experience of a work environment, to give them a taste of what it’s really like to work in a marketing office, is amazing. Seeing the journey that Sheik has travelled so far is both rewarding and inspiring.”

We’re planning on rolling out this programme across London over the next couple of months and we’re looking for Guardian organisations to sponsor an Apprentice and change the life of a young person.  Please contact Camilla on for more information.

Other Interesting Stuff

What do you wish you knew 10 years ago? – If you’ve got a spare 5 minutes please take part in a new global marketing survey online which has been devised by one of The Marketing Academy Coaches –

We’re planning on opening the nominations for the 2013 Scholarships in December – We can’t believe it’s that time again!  If you’re thinking of nominating someone for our life changing free Scholarship you should read what some of our Alumni have got to say about the programme.

“The Marketing Academy has had a huge impact on my career to date. The knowledge, learning and experience I have taken from it has resulted in my recent promotion” Nick Payman – Arsenal

 “The Marketing Academy has been an awesome personal development experience. It has not only impacted my career and leadership potential but also the people I work with. I know what I have learnt on the scholarship will stay with me and keep benefiting me and the business I work in for the rest of my career.” Selina Sykes – Unilever

 “I hope I’ll be connected to the Academy for the rest of my career, and one day be lucky enough to be in the ‘Mentor’ chair. That in itself is a motivating goal for me!” Ross Farquhar – 101 London

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Boot camp BAM!

Thought I would check in and write another blog. I am failing miserably at writing one for each mentor but am going to try and catch up on them all over the next couple of weeks – that’s the aim anyway!

I have just had my first ever boot camp, focused on entrepreneurs and charities. We heard from some great speakers over the two days at Moor Hall like Duncan Goose from the One Brand who confirmed that everyone in business is scared about achieving their numbers, even CEOs. He talked about prioritizing your activities for the day by “eating the frog” – work out the main thing you need to do that day and do it straight away.

What I loved most about his talk was the thought that had gone into his business and ideas and the way they worked so well together. The aim of the One Brand is that “by connecting products with human needs – on a like-for-like basis, he hopes to change the way we view our everyday purchases”. For example, selling condoms with profits going to help HIV treatment and water bottles to fund sustainable water Activities for communities in Africa.

Simon Biltcliffe the founder of Webmart came in to present on his very unique approach to business. He only needs 50 employees and has a set amount of profit he needs to earn each year to keep the business running. Anything over and above that is shared back with the employees who work there and through a charitable trust to those less fortunate. I think that he had clearly given a lot of thought to the development of the people who work for him and the environment they actually work in, creating spaces that are fun and open and encourage collaboration. He believes you should only employ people “with head space to grow” and making sure you give your best people the biggest opportunities, not the biggest problems to solve. He talked about the importance of nurturing your customers “new clients come from existing clients” and it was clearly a philosophy he adopts in his organization.

Will King, the founder of King of Shaves, talked about the challenges he faced in starting up his own business in a market dominated by one or two big players. His subscription service, allowing people to arrange for mail order shavers delivered to their houses, struck me as a very different way of thinking and creating an innovative solution to a problem. Which is probably why King of Shaves is now second only to Gillette in the shaving market…

We also heard from Phil Rumbol, the founder of 101 who has worked for Cadbury and was responsible for fantastic campaigns like the award-winning Cadbury Dairy Milk ‘Gorilla’ and social media campaign for Wispa. I had one of my first ever mentor sessions with Phil and asked him to come in to present to Microsoft. He gave an equally brilliant presentation at boot camp with really insightful ways of thinking about working in a large organization, gaining stakeholder buy in and evaluating campaign performance.

This is literally just a snap shot of some of the speakers and presentations and advice we were lucky enough to get as part of the Marketing Academy. There wasn’t one entrepreneur who came to speak to us that I didn’t find interesting or didn’t take some sort of insight from.

I don’t know yet if I will ever be an entrepreneur and at the time, I wasn’t convinced that everyone could be one and could have a great idea for a business. They told us not to overthink it and that one day we would be walking around minding our own business when an idea would pop into our heads. I wasn’t entirely sold on this to be honest and was determined that I was the exception to the rule.

But last weekend, while shopping in Reading (of all places), BAM! Something hit me as a possible “good idea” – something that made me feel inspired and excited and like it May. Just. Work. I’m not saying it is a brilliant idea yet, it isn’t and would need more research to decide if it there was even a market for it and whether it was something I would want to put into practice. But it was definitely the nugget of an idea forming and that’s really what this boot camp was about for me, the thinking of ideas and seeing where it leads you. Watch this space….

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Review of my first term (written just before October bootcamp)

It’s not easy, this Marketing Academy malarkey. I know we were warned of that fact by the previous scholars and the application process did hint that we were going to be tested but I have to be honest, I wasn’t expecting this. I’m not referring to the additional workload and the pressure it has put on our already busy lives, I mean the amount of soul-searching the Academy forces you to do.

I’ve had six mentoring sessions thus far – that’s nine hours I’ve spent one on one with some of the industry’s biggest wigs; 12 eyes starring into my mine with nowhere to hide as we mainly discuss…me. My mentors and coach have asked probing, open-ended questions, gently peeling layers away, encouraging me to examine my answers and find meaning in behaviour; to pick out patterns in my thinking, repeatedly, at an unprecedented level of detail.

My life outside the Marketing Academy has also been quite tumultuous over the summer, both at work and at home; this has also been a catalyst for further introspection. Combined, it has resulted in the most intense period of self-reflection in my life. (Even more than when I was a teenager and would barricade myself away to write reams of angry poetry.)

Initially it’s felt deeply uncomfortable. I normally prefer to deflect conversation away from the real nitty gritty of me, what’s really going on underneath. I have squirmed under the spot light. But then as my coach explained, I’m not going to be doing this forever; a bit of naval gazing to help me figure out what I want to do with my life and my career is sensible preparation rather than self indulgence.

And, dare I say it, I’m even starting to enjoy it. The mentors and coaches are all obviously talented, intelligent people who have given up their time to help you. I don’t know how someone could come out of a session and not feel a bit exhilarated and inspired.

And what have I found out? Umm… Mainly that I don’t have the answer yet. And (crucially) that that’s ok. What I’m doing the moment is pretty good; I should use my time to try some things out, to explore ideas. I am learning more about what motivates and is important to me – but I still don’t know exactly where I’m going and precisely want I want to do next. But the conversations are helping me to narrow my focus. My mentors, particularly those with the more varied (and to my mind, interesting) careers have all said in one way or another that a clear sense of their personal values have guided them through their career rather than a clear direction of rank or title they wanted to achieve.

More revelations will follow Bootcamp 2, no doubt…

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More nuggets and gems by Jennifer Elworthy

Some more Nuggets and Gems from The Marketing Academy this last month…

Work out what only you can do

Spend time discovering yourself and working out exactly what it it that only you can offer, what is your unique purpose?  Then prove the business/financial benefit of it.

Learn to love problems

They provide an opportunity to learn

Laugh at yourself to show you’re human

Admit mistakes early

It is important and liberating for both yourself and others.  People will forgive you and it shows confidence.  Your mantra should be ‘I will make mistakes but I won’t make the same one twice’.

Strive for excellence not perfection

Perfection is unachievable and you’ll never feel good enough.

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The Benevolent – the drinks industry charity

After another meeting with my charity match today, I thought I would share a bit around the charity I have been matched with and explain a little about what they do.

I have been matched with the Benevolent Trust, a charity for the drinks industry. In all honesty, I had never heard of the Benevolent before and had no idea what they did. I suspected it didn’t involve sitting around drinking alcohol and was interested in understanding exactly what they supported and more importantly, why there was even the need for a charity for the drinks industry.

Upon meeting Marina, who deals with communication, marketing and stakeholder engagement for The Benevolent, I found out that the charity aims to “improve the quality of living for members of the drinks community, who find themselves in a time of need”. I was surprised to find that, working with the drinks industry, they address serious social issues like homelessness, poverty, addiction and disability for those in the industry. They also provide emotional and financial support to people who need it.

The Benevolent will help anyone who has worked in “pubs, breweries, bars distilleries, off licenses and warehouses or in an office based role at a company producing, distributing or selling primarily alcohol” and offers many different types of support. In our first meeting, Marina mentioned an instance where someone who had a terminal illness needed support to get around his home as he could no longer use the stairs. He had previously worked in the industry and The Benevolent provided funding to remodel parts of his house to give him better access and make things a little easier for him at a time when getting around his own home should have been the last issue on his mind.

The Benevolent’s mission is to make sure that the industry (and associated partners) work towards helping current and former colleagues and their families. There are no age restrictions and no problem or challenge they won’t look to support and help with, financial or otherwise. Each case is looked at on an individual basis with tailored support given to address the specific help needed. Marina told me about an occasion whereby someone was struggling in the current economy and needed support to pay their electricity bills. The Benevolent stepped in to provide help while the individual got back on their feet.

Working for a large commercial organisation it can be easy to sometimes lose or forget the value of money given the often stronger budgets we have available to us. Working with Marina has given me a great understanding of the challenges and constraints you have to work to in an industry that is competing against many other similar organisations. Marina has done a fantastic job in a very short space of time with an extremely tight budget. I am looking forward to seeing the Benevolent’s new website when it launches in October for example, aimed at generating further support and funding for the charity whilst sharing the great work that is being done.

In return, I hope I have been able to give helpful advice and recommendations that are useful regardless of the difference in the organisations we both work for! I feel that the strength in the Benevolent Charity is its support to a fairly niche market in a very positive way and hope that some of the work we are doing will help to promote that further and to a wider audience to generate more donations and support.

If you fancy finding out more about the charity or ways in which you and your organisation can get involved, please visit and remember to check back in roughly six weeks to see the fantastic new site!

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The penny drops….

I’m now 4 months into my Marketing Academy experience and still pinching myself about it all.

Since I gained my scholarship in May I have experienced:

  • a mildly overwhelming night at the O2
  • an inspiring 3 day bootcamp, where I spent time with my fellow scholars and learnt about leadership on the impactful Living Leader programme
  • 6 hours of amazing mentoring with Andy Fennell, Phil Rumbol and Martin Moll
  • 6 hours of coaching from my fantastic coach Carroll Macey
  • Half a day spent getting to know my assigned charity, Harmless, and identifying how best I can apply my skills to add value to their marketing activity

On top of that, I’ve been striving to be the best I can be in my role, doing rather a lot of work travel and ensuring I spend time with my husband, friends and family. To be honest, it’s all been a bit immense!

Last week though, the penny dropped and I achieved some kind of clarity…..

I had been treating all of these activities and experiences with The Marketing Academy as individual points of learning and, whilst driving back from my meeting with Martin Moll (Marketing Director for Honda UK), something clicked and things magically joined up into something I know will be very powerful for me and my development.

During the drive, I was reflecting on Martin’s advice to develop 3 affirmations about yourself as a leader that you would feel confident in sharing with others and could self-evaluate your performance against. Weeks before, I’d heard something very similar from Phil Rumbol (“identify your unique differentiators, understand what value they add to your business and how they show-up in what you do”) and Andy Fennel (“know what you stand for and stay true to it”).

The more I thought about it, I realised this was a huge part of what the Living Leader programme was all about – leadership authenticity – and in order to achieve this, you had to understand what was authentically you.

It just so happened that on Friday, it the midst of all these connections being made, I had a coaching session. Carroll, my coach, listened to my ramblings and helped me understand what this meant to me, what kind of leader I wanted to be known as and how this would show-up in what I did and the decisions I took. It was a hard session. Carroll’s probes and prompts made my head ache and stopped my ever-constant chat in its tracks, as I truly reflected on my affirmations/differentiators/what I stand for.

In fact, I didn’t solve it in the session. It wasn’t until I was driving home later that night that a deceptively simple, but personally powerful statement came to me that embodied everything we had talked about (there is clearly something about my mind clearing in cars  – I should drive more!).

So, here it is…

“I am a marketing leader who makes the right things happen and enables good people to become great”

Am I 100% living this now? No, I have a way to go….But do I feel 100% committed to making this happen? Absolutely, and with every opportunity The Marketing Academy gives me, I know I get closer to it.

In conclusion, I have learnt…..

  • To listen
  • To reflect
  • To challenge
  • …and then to drive around a lot until it all makes sense and you can join the dots

Not too bad for 4 months in…..

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I can feel it in the air tonight….

One of my latest mentor sessions took place with a gentleman who worked on possibly the most famous “primate” advertising campaign in history. His wealth of experience also included “reassuringly expensive” brands and a “not so quiet” social media campaign a much loved chocolate bar.

We spent much of the session talking about some of the campaigns he has worked on and ways in which he had sold these back into the business. You may be surprised to find that one famous, award winning, globally recognised campaign, took 5 months to plan and a further 7 months of negotiating with the boss, the bosses boss, and the bosses bosses boss before getting agreement to go live!

My mentor explained the ways in which he had sold the concept in to the business by showing the business benefit first and reporting on the ROI to really demonstrate why the campaign was such a positive “risk” to take. He believed that he was bought into the organisation to do something different and make a change and that “the biggest risk is to take no risk”. So he was convinced this campaign could really work and made sure he “talked to them in their language” concentrating on their business objectives (for example, eventual revenue and/or profit increase) over the more creative aspects of the campaign.

Whilst the senior stakeholders weren’t initially keen on taking a risk with the advert, he asked them to take it home to their families, watch it with them and let him know what the feedback was. Without exception, they all reported back that the ad made them smile and they really got what it was trying to say about the brand – exactly what the organisation had been trying to achieve. The only thing that he believed matters was what the consumer “sees”. He believed that the reason the eventual campaign worked so well is because the team were thinking in the consumers’ language – the consumers got it more quickly than the marketers did.

Despite initially being told “you are never showing that advert!” the resulting campaign generated a huge increase in sales in a very mature market, a record profit growth, huge brand recognition and the previously underperforming division becoming the best performing division in the entire Group…

This led us onto talking about brands and how you have to “earn the audience’s attention”- a brand doesn’t have the entitlement to that attention. What was interesting was the way he also felt about brands he had managed himself. He mentioned how the brand is on loan to you and your overall aim should be to ensure that you leave the brand in a better shape than when you started in the role.

We then looked at management and leadership and how he works with his teams to get the best results. Leadership is more about the team than yourself as a leader – no-one has a divine right to lead, your role as a leader is to be behind people, not in front, to build the capabilities of the team. In times of uncertainty within the team (like redundancy) over communicate and over listen to your team. Tell them what you do know and be honest about what you don’t yet know – be open with people and tell them any updates as soon as you can.

The conversation was so interesting that I asked him to come to Microsoft to share his thoughts around being entrepreneurial in a large organisation to our entire Business Marketing Organisation. Not only was the feedback overwhelmingly positive from all of the people in the room, but subsequent speakers referenced his recommendations for our own marketing efforts in the future.

If I had to pick one statement from this session I would pull out that “the biggest risk is to take no risk”. I think that this is going to be very pertinent in my current organisation over the coming 12 months and is something I intend to constantly keep in mind for all my campaigns moving forward.

Another really interesting session with another fantastic mentor.

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Nuggets and gems

Sometimes I feel slightly overwhelmed by the knowledge and experiences the mentors share with me.  Having been to several sessions now though I realise you can’t absorb it all but can take nuggets and gems from each.  If I can take just one thing away from each meeting then it is time very well spent.  Here are my top nuggets and gems so far, in no particular order.

– Decide what motivates you, don’t be afraid to admit it and share it.  

Mine is fear, mostly of failure, I’m terrified most of the time and will do anything I can for failure not to become real.  It means personally I focus on mistakes instead of celebrating success, although it is not how I act with the team.  However I also understand that this fear means I work really hard, do my best and am very competitive with myself. But rewards follow effort, so it’s just a matter of channelling it.


– Work with people you like

Most people I meet through the academy say you should understand your strengths and weaknesses and surround yourself with people who compliment you and fill the gaps.  One mentor I met recently said yes, that’s great, but work with people you like because you’ll create better work with them, enjoy yourself, want to do more for them and trust them.  Very refreshing advice and something I previously felt bad for thinking.

– Ask for help and be proud that smart people want to help you

Don’t pretend you know it all and can do everything, ask for help and advice and shout about it.  It’s a good thing.


– Listen, watch, understand…then lead

Learn from everyone, understand deeply what people are talking about then make quick, smart decisions that are impactful.


– Understand everything

Don’t leave it to the experts, strive to understand everything.  This will enable you to ask the right questions and will give you credibility.


– Be unreasonable and don’t engage in problems

Occasional use of this can be powerful.  I tried it recently to great success.  I don’t it will win me any popularity contests though.


– Tell stories

It will make what you’re saying memorable and give you credibility by highlighting your experience.


– Be yourself

Identify your strengths and weaknesses and spend your time improving your strengths not trying to lessen the impact of your weaknesses.  It’s a waste of time and a gap other people can fill, whereas getting better at the stuff you’re already good at it a brilliant use of time and will have greater impact.


– Create a stable but restless culture

Create an environment in which people feel safe and looked after in which they can restlessly and tirelessly try new things and strive to be the best.


– Climb a mountain

Gather together your most important stakeholders, climb to the top of a mountain, part the clouds and decide what you see as a group.  This is your shared, common vision and goal.  It doesn’t matter about personalities and methods as long as you are all pointing in the same direction and have a clear shared goal.

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