During the session I ran at Marketing Week Live as part of my session I asked for a Volunteer. The person who volunteered it turns out worked for Hewlett Packard. After my presentation we spoke and she asked me if … Continue reading
So after my first few posts a lot of reflection and a year on I’m going back to the beginning to share my experiences and shed at least some light on what it’s all been about! First things first! So … Continue reading
While at a recent and absolutely brilliant Merlin lecture by Richard Jolly, I met some potential future scholars who said that they really wanted to be part of the Academy and felt they had the potential, which was great to … Continue reading
Now admittedly Stuart Baggs “the brand” (from The Apprentice) was a bit of a wally, and that is putting it mildly, but he was right about one thing. He is a brand. As we all are. This was one of … Continue reading
The Marketing Academy introduces the scholars as ‘the future leaders of tomorrow’. Blimey. No pressure there then. It’s been an interesting journey since hearing that line; it’s quite easy to see how our thoughts on the definition of this terrifying … Continue reading
From day one of being part the fantastic family that is the Marketing Academy, the definitions of leadership that we are all aiming to aspire to are: A leader leaves their mark of outstanding leadership not just by their own … Continue reading
I took many insights away with me from the boot camp last week. One aspect that particularly interested me was touched on by a number of speakers; that being the similarities between a working and a sporting environment. Troy Warfield, … Continue reading
11pm, Wednesday night. A bit of Magic FM. Perfect soul food for a sentimental, yet objective, look back at Boot Camp 2 of the Marketing Academy. It’s only a matter of hours since I departed the green utopic land that … Continue reading
Monday monring – July 4th 2011. Munching down my Cheerios my wife asked, “what have you got planned for today”? I replied, smiling, “lunch with Carolyn McCall – CEO of Easyjet!” “Oh wow”, she gleefully responded. How often could I ever … Continue reading
Yesterday I attended my first Merlin lecture for 2011 where Robert Senior, European CEO of Saatchi & Saatchi Fallon Group, addressed a full auditorium of young professionals in the marketing arena working for customer and client side. The afternoon was … Continue reading
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